Global communicator treasures small victories

Jorhie Alban-Ben Rejeb

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Jorhie Alban-Ben Rejeb, 35, was the Regional Brand Communications Manager for Africa and Middle East region of Pfizer, the world’s largest research-based pharmaceutical company. 

She is a seasoned PR (Public Relations) and Marketing Communications professional with 14 years of proven track record in developing strategies and leading efforts in support of commercial objectives. She has worked with businesses from diverse industries – pharmaceutical, consumer and retail, aviation, real estate and development, business technology, tourism, F&B, automotive ­– and governments. She specializes in healthcare/pharmaceutical communications, working with top global pharmaceutical firms for over 10 years.

At Pfizer, she worked across over 10 different therapeutic areas, identifying and implementing brand communications strategies for Africa Middle East. In addition, she managed and led the PR and disease awareness efforts for over 20 pharmaceutical and healthcare consumer products of leading global pharmaceutical companies as an Account Director and Senior Account Manager working for a PR agency. She also has over 5 years of experience leading people, developing business and managing operations and finance (budget, P&L). Her experience spans the Emerging Markets including Africa, Asia and Middle East.

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Jorhie’s story was included in a coffee table book Precious Gems in a Desert of GoldRead More: ‘Desert of Gold’ features Filipino leaders in UAE in Rappler. -Back to Home

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IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, historian and book author who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.

 

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