Pinay mom nurtures expats to enjoy a better life 

Rose Sunga-Rajeh, Chairman and CEO of Prolife NWT General Trading


at the anniversary of Prolife NWT

She has been high and she has been low. But what she can confirm is that in both cases, she never stopped moving forward. 

“I made sure that no matter how hard life seemed at the time, I continued to act on it and work towards improving myself and my life.  Even during my high times, I still continued to work as hard if not more so that I never stop in one place.”

Today, Rose Sunga Rajeh is a successful Chief Executive Officer (CEO) of Prolife NWT General Trading. “I can confidently say that I am living the dream.”

Prolife NWT is a service-oriented company that caters to the needs of OFWs by providing E-services like e remit, e payment, and e learning. “I and my OFW partners have legally signed an association agreement with various famous real estate developers and  food cart franchise company in the Philippines. We have also produced the best and unmatched quality organic products which are now in demand  in the market. Prolife is a one stop shop for OFWs.  The main aim is to help alleviate the lives of expatriates globally.”


PROLIFE 1st Year Anniversary. Rose Rajeh (2nd from left) is joined by Reem Akbari (left), PROLIFE Sponsor; Her Excellency Grace R. Princesa (3rd from left), Philippine Ambassador to UAE; and, Steve Todd (right), Director of Gulf Law UAE. The event was held on August 8, 2014 in Rayhaan Rotana Hotel.

She counts as her great achievements the release in the market of beauty products and the company’s pride, the Café Verde and ChocoRite. There are currently four distinctive soaps with different formulae to suit consumer requirements.

“I am proud to state that we have formulated the Regime Oil to reduce cellulites, as well as organic hand sanitizer gels. Café Verde, well known and very popular among consumers, is unique in color, aroma and taste, and entails many health benefits. ChocoRite, the best tasting chocolate beverage of pure cocoa, helps to enhance memory. All of these pure, organic products were made from scratch with the help of chemists and doctors, which resulted in a huge impact among consumers.”

“I love the fact that I can make a difference in this world through Prolife NWT, as it alleviates and improves the lives of hard-working OFWs and other expatriates.”


Rose (5th from left)

She came to Dubai in 1982 and during those days, she recalls that the city was a barren land. “However, since then, I had no tinge of doubt that it would be as progressive as today.  I knew all along that Dubai would one day mark its name in the world. When I first came here, I worked in Sharjah at the Emirates International Exchange, and later joined my husband at Sharjah Carlton Hotel.  As of today, I have been in the UAE for 32 years.”

What is important to her is the giving and receiving of love with her family,  friends, business partners and employees. “Honesty and loyalty of the people around me are very significant to me.”

Usually after work, she spends time with her family especially with her children and   sisters.

She’s married to   Eid Tanios Rajeh, an Executive Chef at Sharjah Carlton Hotel/Hassawi Group of Companies. They have two children – Gino Antonio S. Eid Rajeh, 27; and, Gina Izzabelle S. Eid Rajeh, 20. Gino and Gina are both achievers in their own rights. Gino, the eldest , who graduated in Australia with a Masters degree in Marketing and Management, is currently the president of  Prolife NWT . Gina, the only daughter, a consistent Dean’s Lister. and a third year  student at the American University of Sharjah. She is a part-time model

She dreams of building a Home for the Aged one day, and to expand Prolife’s operations worldwide. Rose  extends a helping hand in  conducting and organizing many charity fashion events in which all of the collected funds proceed to those in need. She takes pride to be one of the  founders of Far Eastern Private School in Sharjah  where she has been one of the  Board of Directors for 9 years.


Today, the Filipino Community in UAE considers Rose Sunga-Rajeh as one of the Filipino Achievers and Trailblazers in the Emirates because of her noteworthy achievements.


IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, speechwriter and publicist who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.


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