Parc Cruz: Proud Endorser of Filipino’s Ingenuity, Excellence


Parc Cruz had a few exhibits a couple of years back along with other fellow photographers in Manila and Makati.

He was shortlisted in international competitions, among them was from National Geographic. He did collaborative projects with some of the best in the local industry, and at one point, became endorser for a camera brand.


For this Manila boy, photography is all about creation, storytelling and capturing the essence of something.

“Portraits are my forte, as well as digital art. I like the fusion between photography and other visual mediums.”


Probably stuck in a boring job, Parc said he needed an outlet to breath. “It started out as an outlet. As a businessman, I wanted to find something else to do to unwind from stress. I wanted to pursue painting but fell into photography because I also have a digital background. I thought that these two would work well together and would be my cup of tea.”

“I started playing with a point and shoot camera, everyday for something like three months. I took photos all the time and every chance I get. I then moved on to DSLR afterwards and was self-taught.”

He currently uses Nikon D4 and his ever-favorite lens Nikkor 85mm F1.4 G, and the Nikkor 24-120mm F4.


Aim for difference


We wonder how artists try to evolve into someone we can always look up to. But Parc, who has made a place in the hearts of those he has inspired, said that there is no specific way.

“I don’t exactly have a formula but I always put in mind that regardless of the praises and accolades, there will always be someone better than you, so you have to keep on learning and improving, to improve your craft and not to compete.”

“Be confident about your work. Be ambitious but honor ethics, and be humble. Most importantly, aim to be different.”


“I value the friendships I have with our fellow Filipinos here in Dubai, and it’s also something for me to be helping out the locals there, who are willing to learn from a Filipino when they could just as easily pick a British or American photographer.”



Dream more

When asked who would be the lucky person he wanted to shoot, he said that he has no one mind to be specific.

“I would like to be able to shoot someone’s portrait and turn that into something iconic people will recognize,” Parc stressed referring to a shoot made by Steve McCurry of an Afghan girl which has been used in documentaries of National Geographic.

“She wasn’t well-known but she became so after her photo was seen all over the world.”


A highly-respected lensman of his time, he usually gets inspiring words from his clients and his subjects. “The feedback about my photos drive me to do more and, also seeing newbies progress into their craft, something about their development and growth as a photographer is inspiring to me because, as I always say, there’s always something new to learn about photography.”


“I also get invited by fellow hobbyist friends to visit their places coz they want me to see sights that I have to shoot.”


While he is known in the artists’ circle, his feet still stand on the ground. “I couldn’t gauge my achievement, as I really wasn’t aiming to be anything. But coming from being self-taught, to now imparting photography tips to others, I say that I am in the right path to growing as a learner of this craft.”

Indeed, he is. For now, Parc values his modest role as he proudly presents Filipino’s thirst for ingenuity and excellence to the world.

o0o —————– o0o

IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, historian and book author who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.


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