Entrepreneur is a blessing to others


 Life is beautiful no matter its complexities. This has been the motivating factor, on a day to day basis, when this business executive and career woman wakes up at 7 in the morning.

Joan dela Victoria Alcudia is an astute professional with over 15 years of rich and diverse experience in customer service, administration, hospitality and training proficiency in overseeing smooth operation to maintain minimal or zero customer complaints.

In 1991, she earned her degree in Bachelor of Science in Commerce major in Accounting from the University of San Carlos in Cebu City. She worked with the Coral Reef Hotel, a class “AAA” exclusive resort in Mactan, Cebu, from 1992 to 1996 – first as Guest Relations Officer, then as Front Office Staff and Executive Assistant to the General Manager and Chairman of the Board.

She passed real estate course in 1996. In 1997, she moved to Ayala Corporation in Makati City as Executive Assistant to the Legal Director, a post she held until 1999.

Global Achiever

She decided to try her luck abroad in 1998. She was employed as Export and Sales Supervisor at Al Jazeera Paper Converting Industries in Sharjah. The first time she came to UAE, it was not pleasant at all.  “It was so different from where I come from but I struggled to metamorphose into someone stronger than I thought I would be.”

Having lived overseas for the past 15 years, she learned that it is not how much one person earns but how much he saves. She has overcome challenges by being honest to herself and to others.  “Just say it! Whatever that needs to be said, just say it.”

In 2001, she transferred to the State of Kuwait and worked as Administrative and Customer Service Officer, a work which allowed her to handle the 50 cashiers at City Centre Ltd Salmiya.

Then, in 2003, she moved back to UAE and was admitted as Administrative Officer cum HR in charge handling 260 staff at Al Baraha Land Real Estate in Dubai. Her various positions have contributed to her understanding of the various facets in real estate and business such as selling, leasing, subdividing, consolidating, sourcing, registration, transfers. Licensing and all documents processing.

At present, she works in a group of companies as Business Development Officer, a post which allows her to show her ability to interact with people of diverse nationalities and comfortable working in a multi-nationality set-up.

Making Customers Happy

Born in 1972, she learned trade basics from her mother who is a hard-core business woman. “I have a lot of business ideas from bakery, trading, real estate.”

But her salon business idea was articulated due to her regular monthly visits at a salon in Dubai and paying high prices for their services.  Hence, she has  interwoven professionalism, hygiene, branded products and affordability in one with the establishment of a salon.

It was no easy task for at the start  she considered character and attitude first before qualification in hiring staff. Communication and Honesty makes sense. “Always communicate with your staff, encourage them as well to communicate with you and be honest and straightforward.”

“I am very proud to say that I never had any ideas that failed to reach its potential. I delegate work but practically I am OCD. My being hands-on includes constant upgrade on whatever is necessary and new for my business.” While being an alcoholic, she draws a line – work as much as you need to but have at least an hour a day of “me time”.

While entrepreneurs are driven by fame and fortune, she would say that a “little of many is a lot.” “Money motivates me.” And so, she makes customers happy believing that a happy customer will bring back business times ten to even time 1000 and more.

For the Love of Cats

For this 41-year old achiever, everything is not perfect in this world. One of her frustrations, she admits, “no matter how I diet or exercise I am still on the heavier side.” When people get on her nerves, she goes to her room and play with her cats.

She loves cats. “I have seven kitty kids here in Dubai.  I always keep cat food supply in my car and encourage my family to do the same so we can altogether feed street cats.”  Recently, she did TNR which stands for “trap, neuter and release” with some cats within Al Riqqa and Bur Dubai.”

Businessmen are known for being philanthropists. But she’s a different breed. What makes her unique is her ability to listen, observe and care. She supports as well some humanitarian organizations in the Philippines.

Being Positive

Being a blessing to others inspires her to work hard. “I know in my heart that I did a good job by making people happy.” She would like to fly invisibly but she wanted to inspire those who are unable to see her vision. “I like to talk to them. All of us will never stop learning and anything at anytime can be our chance of education.”

Family is important to her. She loves to travel three to four times a year back home, in Asia and Europe. A God-centered life gives her balance and peace. “Resiliency and positive attitude will always give you and get you a chance of anything life has to offer. In anything in this world, there has to be balance.

“Be a blessing to others so God will continue His blessings upon you.” And now that she has built a tremendous brand around her persona, she extends the power of that brand beyond her “by training people and sharing knowledge.”

“Success is when we are able to stand each time we fall.  It is never about money although money is a cousin of success.  Focus and never give up.”

o0o —————– o0o

IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, historian and book author who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.


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