For Chica Grill owner and founder, courage matters


An achiever, talented and successful business executive, Graciela Etruiste is one of the admired personalities in Dubai’s entertainment industry. 

Graciela is a trademark owner, director and financial controller of Chikka Grill, Café, bar & restaurant which has been operating for almost nine years now.

Chika Grill is licensed and registered with the Dubai Economic Department.

It was in August 2004 when she set up the first Chika Grill. Then, came five more outlets in Quality Inn Hotel, Delmon Hotel, Marco Polo Hotel, Sun and Sands Hotel and in Sweetheart Restaurant and Capitol Hotel. Chika has high reputation for being the fave entertainment spot among Filipinos and expats in UAE.

She also organized the Dance Explode Concert and Dubai International Boat Show.

But it was not at all easy for this courageous woman. “Courage is the strongest mark of my personality. People deem me to be hard, tough and perfectionist but the ones who got to know me better may find tenderness in me.”

She started from scratch and went on to establish an empire that has now opened its doors of franchising opportunities in the international market.

In 1990, she worked as Administrative and Financial Controller and the manager of Johnson Industrial Company. From 1990 to 1997, she was the proprietor and Finance Manager of MRAC Services and West Marine Trading LLC which specialized in all kinds of maintenance services and import and export trading for all marine, commercial, residential, industrial, gas and oil.

In 1997, she opened another company and eventually served as Managing Director  of Moisture Ref & Aircon Maintenance Services. The company operated for ten years when it was closed down in October 2007.

From 2004 to 2006, she acted as Advisor and Financial Manager of West Marine Trading LLC. As partner with 49 percent ownership of company, she managed and supervised the daily operation. The company was the sole and exclusive distributor of US, Italy and Japan products.

And while managing a bar takes plenty of her time, Graciela is proud to add another feather on her cap – that of being a Business Agent for Alfa Financial LLC, a top international financial broker. The company is proud to have been licensed and regulated by the Central Bank of UAE.

“We encourage all potential investors to invest with Alfa Financial to earn and maximize their income and savings for a better life.”

o0o —————– o0o

IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, historian and book author who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.


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