Maria Fe Emata: From Restaurant Hostess to Hotel Sales Manager


Her first job was as Restaurant Hostess for an Italian shop in Marriott by Courtyard Hotel. She has been in the hospitality industry in Dubai for 9 years now.

She is currently the Sales Manager of Ibis-Novotel, an International Hotel chain managed by Accor in Al Barsha, Dubai.

Mentality and approach

“My work is challenging but I learned a lot from my challenges and the people you are around with. Different culture so different mentality and approach.”

“Hospitality industry is a broad field within the service industry that includes lodging, event planning, restaurant, management, marketing and human resources etc.  What drives me behind this success in this company is that they are trustworthy.  When they see you performing on your job they just not only recognize you with certificate but reward your promotion regardless of your ethnicity.”

There had been tests in her professional career. In 2012, for instance, she was given the highest room night budget in sales department of 12,000 room nights in a year. She was able to deliver almost triple of the budget given.

“It was exciting for me because I was not expecting that in one year, I was able to build a good relationship to the company booker s and became effective in my role.”


Not your usual Filipina

A person who never quits reaching her dream, frustrations have no room for Maria Fe. “I am working hard to get it in the right time with perseverance.”

She admits that she’s unique in many ways. For one, she doesn’t looks like a typical Filipina. “I have kinky dark brown hair and morena type of skin and that’s my attraction to the client and when they hear me talking Filipino language they give me second look and ask “are you Filipina? This makes me smiled because even my countrymen asked the same thing.”

To those who wanted to be successful, Maria Fe gave these insights. “First they should love their job and do it from the heart. Second, be an expert, aggressive in positive way and third be patience.”

“I chose my profession because I strongly felt then that I would meet different client every day. I like sales because it improves my communication skills and I like to help our client of what they are looking for.”


Maria Fe earned her early education at Panabo Central Elementary School and Panabo National High School. She took her degree in Bachelor of Arts and Media Production from the Holy Cross of Davao College.

She comes from a hardworking family in Panabo City. Her father, Jaime Sr. is a teacher while her mom, the former Carmelita Umac is a public servant. She has 11 siblings – Henry, Melchor, Oliver, Preciosa, Emmanuel, Karina, Karisma, Nieves, Jaime Jr., Jimmy Boy and Maricar.

“My priest brother and my father always give me word of wisdom and encouragement. They are looking after me and ensure that I’m happy.”

Time to settle

She’s happy to note that she’s getting married with her fiancée for 5 years being together. “I think it’s perfect time to settle. I think my achievements just right for the years I work in Dubai.”

For a hardworking lady like Maria Fe, everything seems to be grand – in the hands of the Mighty Creator.

o0o —————– o0o

IMG_3984THE BLOGGER. Ulysses Espartero is a journalist, historian and book author who traces his roots from two Philippine jewels – Laguna and Antique.  While in Dubai, he enjoyed his expat life documenting the struggles and victories of migrant workers in the Gulf Cooperation Council states. In 2014, he released Precious Gems in a Desert of Gold, the first and only coffee table book about Filipino achievers in the United Arab Emirates. Connect with him on facebook.


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