Ernesto O. Serrano: Innovative Entrepreneur, Lensman

  • Purchasing Coordinator, Kuwait Food Company-Americana, Dubai
  • Hometown: Meycauayan, Bulacan, Philippines

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Ernesto Serrano, 32, is presently a Purchasing Coordinator at the Purchasing Department of the Kuwait Food Company – Americana.

The company is a franchiser of KFC, Pizza Hut, Hardees, Chicken Tikka, Krispy Kreme, TGIF, Red Lobster, Olive Garden, and The Counter.

“On a regular basis, I purchase items for my company’s restaurant.  Then after work and off day, I’m on my passion for arts.”

While he ended up in procurement, Ernesto enjoys doing photography and web designing. He has been in the UAE for about 5 years now. His first work abroad was as Team Member at Taco Bell. “I just manage to study well the operations procedures then got promoted to Shift Supervisor after one year,

After a year again, he was promoted to Assistant Restaurant Manager where he handled the store of Taco Bell in Deira City Center from 2008 to 2011.

Manila Boy

A certified Manila boy, he was born on January 29, 1981 in Quezon City. He finished his secondary education at the St. Mary’s Academy of Sto. Niño in Meycauayan, Bulacan.

He studied at the AMA Computer Learning Center for his course on Computer Systems Design and Programming then, in 2001, he earned his degree in Bachelor of Science in Computer Science at the AMA Computer University

In the Philippines, he worked as photographer and Graphics Designer at Chrisel Arts Printing in Bulacan then as Account Profiler and Researcher at Gamepal International Corporation Philippines. He also worked with Global Line and Playforum International Corporation Philippines.

Burning desire

“I’m proud to be a Filipino because we are kind hearted and hardworking. We are always close to God. We know how to respect other people. We are humanitarian and mostly we have patience.”

His decision to go overseas was prompted by his burning desire to get a permanent job. He looks back with amusement at his working days in the Philippines when his company has to shut down and left him with nothing but belief that sooner or later, he will be able to get a new job.

“The most valuable lesson that I have learned is to be patient in any aspect of life. We have to learn to wait for what we needed or what we ask for our life. We don’t have to rush. We have to think over and over again.  It’s really hard to rush or push something for in the end, you will suffer from disasters that you might not able to escape right away.  It is much better to be sure than fell sorry in the end.  Be happy.  Life is short so we have to enjoy our time to the fullest.”

“The most exciting project I have been involved into was the previous Charity Program at Safa Park, the Filipinos Unite for A Cause, where all the Filipinos gathered  together to help our Kabayans back in the Philippines who were greatly  devastated by super typhoon Yolonda (Haiyan).”

On his own

“I’m not easily get frustrated on simple things because I believe that there is always a solution and God is here to guide us.”

What makes this man unique is his unusual ability as a person of good heart. “I am kind and forgiving to people for I learned these traits from my family, friends and love ones.”  What is important to him is his belief in God.

Recently, he established his own company with partners, the First Concept General Trading, which caters to all services for corporate, advertising gifts, printing services, uniforms (hotels, schools, catering companies, nurseries, construction companies, among many others).
“We have developed a high quality network of merchandise to offer a wide range of products to our clients in GCC and Africa. Our main goal is to be able to satisfy our clientele and to offer a good service and to have a good business relationship with them.”

To be on his own was a dream fulfilled. “I dream to explore new things, not only in my line of passion for photography. I am possessed by a never ending quest for learning new things and so I have something to share with my valued clients, friends and loved ones.”

Indeed, dreams do come true.



One thought on “Ernesto O. Serrano: Innovative Entrepreneur, Lensman

  1. Pingback: Famous Photographers – angeliquebaja

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